FAQ
Questions about fabrication, technical review, and project readiness.
These answers help agencies, brands, and architects understand how an ambitious form becomes a workable technical path.
What happens after I send the project brief?
After the brief arrives, the review usually checks whether the direction is clear enough to move forward and whether any critical information is still missing. The team then aligns the project role, site context, and execution path before deciding what needs to be resolved next. The goal is to move from a broad idea to a workable plan without overcommitting too early.
How does the review work before production starts?
Before production starts, the review turns the brief into a mapped plan. That means checking the form, the artwork, the site context, the installation conditions, and the practical constraints that affect execution. The review stage exists to catch mismatches early, so the project can move into production with fewer assumptions and fewer late changes.
When is a custom inflatable the wrong format for a campaign?
A custom inflatable is the wrong format for a campaign when it needs a different kind of control, speed, or permanence than the site can support. If the venue is too constrained, the timing is too tight, or the visual role can be achieved more clearly by another format, it is better to say so early. The right answer is the one that fits the campaign, not the one that forces the campaign to fit.